Critical Evaluation of an Entrepreneurial Australian Business Essay - 1

Critical Evaluation of an Entrepreneurial Australian Business - Essay Example The company operates in the technology industry which requires innovation at all times so as to remain competitive in the market. The business rather was developed due to the exhaustive manual records hence there was a need for cheaper storage materials for the small businesses. This led to the rise of depot management systems by the company to alleviate the problem and make the businesses more efficient (CAGAN, 2010).However, the industry is characterized by competitive markets where there are free entry and exit. Thus as time goes by the market is concentrated in the provision of the goods and services. The firm plans to increase its management systems so as to upsurge its customer base as to raise more capital that can be used for expansions. The current server that is used by the company is quite small and cannot accommodate the rising demand for the service in data management by different institutions and individuals. The company thus plans to invest in more server space at rela tively affordable cost. The organization also plans to diversify in its activities to surge revenue base which are just the few growth strategies to be implemented.The customer base has since increased since small business who can’t afford the large and expensive management and documentation system ends up in the Betz facility services .this has since increased the market size of the company commanding a substantial share of the market. As a result, sales are greatly improved raising more revenue for the company.